UNIQLO MARCH
The quirky Japanese brand is back with another "unique" (oh you knew I had to) digital effort. This time they're asking you join in on a worldwide virtual march in a straight line.

So I'll spare you my industry perspective, put on my consumer hat and give you my 2c.
It took me a moment or two to get to the heart of what was going on here but the experience shows me a fun, slightly left of center brand. They stand for something(s)... they are the anti-Abercrombie, they stand for plaid, they stand for connecting people globally. RARELY, do I feel connected to a brand before I've seen any products. This is an exception.
So, advertisers take notice. YOU CAN build great branding experiences without smacking people upside the head with your product and sell line, or doing a "viral" video.
Now excuse me, I have to go march. Virtually. In Japan.