Great article from Micro Persuasion about the end of the destination web. Now that Facebook is eating the internet, the concept of big brand sites and experiences is going the way of the carribou. For those of us in it, and paying attention, this is no big epiphany --- it's just really nice to hear someone else say it out loud (mmmm sweeet vindication).
On slightly more interesting note, the article points to another study by ARAnet that display media, like the destination site, is doing less than good. The research shows consumers preferring brand mentions in articles and even email for god sake over display media.
So what does all this mean?
1. The carribou are slowly disappearing into the wilderness.
2. Learn to maximize your Facebook strategy - either thru your brand experience or using the new set of API's..smartly.
3. Display media is not good. At least in it's current form, the "golden rules for success" in display media are quickly becoming antiquated... we need to innovate now.
4. The web is/has been one giant consumer/expert review panel for your product... grasp it now and ask your PR and Digital agencies to play nice.
Thats all for now. My soapbox is falling apart.
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